Kids II is a juvenile products company that has a unique culture built around design and innovation and bringing joy to the lives of families around the world. With the new 4.5 floor, 100,000+ square foot global Kids II headquarters (in the heart of the Buckhead neighborhood of Atlanta), we had an opportunity to communicate Kids II’s creative and fun culture to visitors through the environmental graphics, architecture and other experiential elements.

Starting with the iconic 2-story winding slide greeting visitors as they start their journey, to the 40-foot wall mural of toy sketches in the toy design area, and on to a creative wall of clocks showing the local time of each of our global offices in the global sales area - the graphics in each department’s area tell their own piece of the Kids II story. By the end of a tour around the office, visitors have an in-depth look into the life of a toy and all the people and parts that are required to take it from conception and into the hands of a child.

The 6,500 sq. ft Kids II showroom is the shining star of the Kids II office. Located on prime, street-front real estate, the showroom is used to introduce North and South American retailers to all of the most innovative products offered under Kids II’s 7 global baby products brands. The brand vignettes are designed to communicate their unique brand design language and positioning, as well as a wide array of products, while consistently harmonizing under the Kids II aesthetic. External facing graphics are used to raise Kids II’s brand awareness with the local community, announce upcoming product launches and aid in recruiting top talent.