In late 2012 Virgin Galactic will embark on it's maiden voyage into zero gravity, providing the first space tourists with an experience of a lifetime. To increase awareness and support. A Portfolio Center team proposed the Virgin Galactic Space Race, a marketing campaign as unique and entertaining as the Virgin Galactic Brand itself.
Harnessing the power of QR codes and Virgin Mobile cell phones, players who sign up will participate in a city-wide scavenger hunt during the 2012 Olympic Games in London. Mobile devices will be used to solve puzzles, complete tasks, and win prizes using infrustructure of the city as a life-size game board.
A three minute video was created to summarize a fifteen-minute presentation and strategy document.